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000243297 001__ 243297
000243297 005__ 20210513093833.0
000243297 008__ 000818s2001\\\\mauabf\\\b\\\\001\0\eng\\
000243297 010__ $$a   00063224
000243297 020__ $$a1578512212 (alk. paper)
000243297 035__ $$a(OCoLC)ocm44868991
000243297 035__ $$a243297
000243297 040__ $$aDLC$$cDLC$$dC#P
000243297 042__ $$apcc
000243297 049__ $$aISEA
000243297 05000 $$aHB615$$b.K64 2001
000243297 08200 $$a658.4/21$$221
000243297 1001_ $$aKoehn, Nancy F.$$q(Nancy Fowler),$$d1959-
000243297 24510 $$aBrand new :$$bhow entrepreneurs earned consumers' trust from Wedgwood to Dell /$$cNancy F. Koehn.
000243297 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2001.
000243297 300__ $$a469 p., [32] p. of plates :$$bill., maps ;$$c24 cm.
000243297 504__ $$aIncludes bibliographical references (p. 341-445) and index.
000243297 650_0 $$aEntrepreneurship.
000243297 650_0 $$aBusinesspeople.
000243297 85200 $$bgen$$hHB615$$i.K64$$i2001
000243297 909CO $$ooai:library.usi.edu:243297$$pGLOBAL_SET
000243297 948__ $$aFOUNDATION: Mr. & Mrs. Chris D. Melton;  in memory of Joseph O'Daniel
000243297 980__ $$aBIB
000243297 980__ $$aBOOK
000243297 994__ $$aE0$$bISE