@article{245254,
      author = {Kania, Deborah,},
      url = {http://library.usi.edu/record/245254},
      title = {Branding.com : online branding for marketing success /},
      publisher = {NTC Business Books in conjunction with the American  Marketing Association,},
      recid = {245254},
      pages = {xvii, 285 p. :},
      address = {Chicago :},
      year = {2001},
}