TY - BOOK T1 - Branding.com :online branding for marketing success / DA - c2001. CY - Chicago : AU - Kania, Deborah, CN - HF5415.1265 CN - HF5415.1265 PB - NTC Business Books in conjunction with the American Marketing Association, PP - Chicago : PY - c2001. ID - 245254 KW - Internet marketing. KW - Brand name products SN - 0658003070 TI - Branding.com :online branding for marketing success / ER -