It ain't necessarily so : how media make and unmake the scientific picture of reality / by David Murray, Joel Schwartz, and S. Robert Lichter.

Introduction : making news and making sense : the news that's "fit to print"
pt. I. The ambiguity of news. The news that isn't there : stories that are, and aren't, covered
Much ado about little : making news mountains out of research molehills
pt. II. The ambiguity of measurement. Bait and switch : understanding "tomato statistics"
The perils of proxies : Is there a there there?
Is the glass half empty or half full? : a look at statistics from both sides now
Polls aparts : the Gertrude Stein approach to making sense of contradictory surveys
The reality and rhetoric of risk : telling it like it is, and isn't
Distinguishing "reports" from reality : confusing the map with the territory
pt. III. The ambiguity of explanation. Blaming the messenger, ignoring the message : Do motives matter?
Tunnel vision and blind spots : the danger of hedgehog interpretations
Hard to tell : journalism, science, and public policy : An inherent conflict?