Visual persuasion : the role of images in advertising / Paul Messaris.
1997
HF5822 .M415 1997 (Mapit)
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Details
Title
Visual persuasion : the role of images in advertising / Paul Messaris.
Author
ISBN
0803972466 (pbk. : alk. paper)
0803972458 (alk. paper)
0803972458 (alk. paper)
Published
Thousand Oaks, Calif. : Sage Publications, [1997]
Copyright
©1997
Language
English
Description
xxii, 297 pages : illustrations ; 23 cm
Call Number
HF5822 .M415 1997
Dewey Decimal Classification
659.1/042
Bibliography, etc. Note
Includes bibliographical references (p. 275-288) and index.
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