Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society / Chuck Chakrapani, editor.
2000
HF5415.2 .M3582 2000 (Mapit)
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Details
Title
Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society / Chuck Chakrapani, editor.
ISBN
0877572836 (American Marketing Association)
0920741150 (Professional Marketing Research Society)
0920741150 (Professional Marketing Research Society)
Published
Chicago, Ill. : American Marketing Association ; [Place of publication not identified] : Professional Marketing Research Society, [2000]
Copyright
©2000
Language
English
Description
xiv, 666 pages : illustrations ; 24 cm
Call Number
HF5415.2 .M3582 2000
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Added Corporate Author
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