Marketing and consumer identity in multicultural America / Marye C. Tharp.
2001
HF5415.127 .T48 2001 (Mapit)
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Details
Title
Marketing and consumer identity in multicultural America / Marye C. Tharp.
Author
ISBN
0761911022
0761911030 (pbk.)
0761911030 (pbk.)
Published
Thousand Oaks, Calif. : Sage Publications, [2001]
Copyright
©2001
Language
English
Description
xvi, 397 pages : illustrations ; 24 cm
Call Number
HF5415.127 .T48 2001
Dewey Decimal Classification
658.8/0089/00973
Bibliography, etc. Note
Includes bibliographical references (p. 315-359) and index.
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