Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.

Means-end approach to understanding consumer decision making / Jerry C. Olson and Thomas J. Reynolds
Laddering theory, method, analysis, and interpretation / Thomas J. Reynolds and Jonathan Gutman
Means-end chains and laddering : an inventory of problems and an agenda for research / Klaus G. Grunert, Suzanne C. Beckmann, and Elin Sørensen
Advancements in laddering / Thomas J. Reynolds, Clay Dethloff, and Steven J. Westberg
Consumer understanding and advertising strategy : analysis and strategic translation of laddering data / Charles E. Gengler and Thomas J. Reynolds
Advertising is image management / Thomas J. Reynolds and Jonathan Gutman
Application of the MECCAS model to the development and assessment of advertising strategy : a case study / Thomas J. Reynolds and Alyce Byrd Craddock
A-b-e model of benefit focus in advertising / John R. Rossiter and Larry Percy
Effectively translating in-depth consumer understanding into communications strategy and advertising practice / Thomas J. Reynolds, David B. Whitlark, and Richard B. Wirthlin
Strategic framework for assessing advertising : the animatic versus finished issues / Thomas J. Reynolds and Charles Gengler
Means-end chain approach to motivating the sales force : the Mary Kay strategy / Thomas J. Reynolds and John P. Rochon with Steven I. Westberg.

Consumer segmentation based on cognitive orientations : the ChemLawn case / Thomas J. Reynolds and John P. Rochon
Fund-raising strategy : tapping into philanthropic value orientations / Thomas J. Reynolds and James Norvell
Application of means-end theory in industrial marketing / John A. Norton and Thomas J. Reynolds
Beyond financial engineering : a taxonomy of strategic equity / Thomas J. Reynolds and Steven J. Westberg
Means-end chain theory and involvement : potential research directions / Christel Claeys and Piet Vanden Abeele
Motivational perspective on means-end chains / Joel B. Cohen and Luk Warlop
Means-end conceptualization of goal-directed consumer behavior / Rik Pieters, Doug Allen, and Hans Baumgartner.