@article{248625,
      author = {Hill, Sam, and Lederer, Christian,},
      url = {http://library.usi.edu/record/248625},
      title = {The infinite asset : managing brands to build new value /},
      publisher = {Harvard Business School Press,},
      recid = {248625},
      pages = {xii, 238 p. :},
      address = {Boston, Mass. :},
      year = {2001},
}