TY  - BOOK
T1  - The infinite asset :managing brands to build new value /
DA  - c2001.
CY  - Boston, Mass. :
AU  - Hill, Sam,
AU  - Lederer, Christian,
CN  - HD69.B7
CN  - HD69.B7
PB  - Harvard Business School Press,
PP  - Boston, Mass. :
PY  - c2001.
ID  - 248625
KW  - Brand name products
KW  - Brand name products
SN  - 1578512492
TI  - The infinite asset :managing brands to build new value /
ER  -