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000248625 05000 $$aHD69.B7$$bH55 2001
000248625 08200 $$a658.8/27$$221
000248625 1001_ $$aHill, Sam,$$d1953-
000248625 24514 $$aThe infinite asset :$$bmanaging brands to build new value /$$cSam Hill, Chris Lederer.
000248625 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2001.
000248625 300__ $$axii, 238 p. :$$bill. ;$$c25 cm.
000248625 504__ $$aIncludes bibliographical references (p. 207-220) and index.
000248625 650_0 $$aBrand name products$$xManagement.
000248625 650_0 $$aBrand name products$$xManagement$$vCase studies.
000248625 7001_ $$aLederer, Christian,$$d1965-
000248625 85200 $$bgen$$hHD69.B7$$iH55$$i2001
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