The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.
2001
HD69.B7 H55 2001 (Mapit)
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Details
Title
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.
Author
ISBN
1578512492
Published
Boston, Mass. : Harvard Business School Press, [2001]
Copyright
©2001
Language
English
Description
xii, 238 pages : illustrations ; 25 cm
Call Number
HD69.B7 H55 2001
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 207-220) and index.
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