Persuading people to have safer sex : applications of social science to the AIDS crisis / Richard M. Perloff.
Perloff, Richard M.
2001
RA644.A25 P43 2001 (Mapit)
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Title
Persuading people to have safer sex : applications of social science to the AIDS crisis / Richard M. Perloff.
Author
Perloff, Richard M.
ISBN
0805833803
0805833811 (pbk.)
Publication Details
Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
Language
English
Description
ix, 159 p. : ill. ; 24 cm.
Call Number
RA644.A25 P43 2001
Dewey Decimal Classification
362.1/969792
Bibliography, etc. Note
Includes bibliographical references (p. 135-150) and indexes.
Series
LEA's communication series
Record Appears in
On-Campus Resources > Books
All Resources
Preface
1. Introduction
2. Cognitive foundations of AIDS prevention behavior
3. Social psychological and communication perspectives on unsafe sex
4. Culture, poverty, and AIDS
5. Applying persuasion theories to AIDS prevention
6. AIDS prevention campaigns
7. AIDS stigma and persuasion
References
Author index
Subject index.

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