The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.
2001
HF5415.15 .M334 2001 (Mapit)
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Details
Title
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.
Author
Mark, Margaret.
ISBN
0071364153 (alk. paper)
Publication Details
New York : McGraw-Hill, c2001.
Language
English
Description
xii, 384 p. : ill. ; 24 cm.
Call Number
HF5415.15 .M334 2001
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Pearson, Carol, 1944-
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