TY - BOOK T1 - Wireless rules :new marketing strategies for customer relationship management anytime, anywhere / DA - c2001. CY - New York : AU - Newell, Frederick, AU - Lemon, Katherine N. CN - HF5415 CN - HF5415 PB - McGraw-Hill, PP - New York : PY - c2001. ID - 250033 KW - Marketing. KW - Internet marketing. SN - 007137437X (alk. paper) TI - Wireless rules :new marketing strategies for customer relationship management anytime, anywhere / ER -