Michael Jordan, Inc. : corporate sport, media culture, and late modern America / David L. Andrews, editor.
Andrews, David L., 1962-
2001
GV706.2 .M53 2001 (Mapit)
Available at General Collection

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Title Michael Jordan, Inc. : corporate sport, media culture, and late modern America / David L. Andrews, editor.
ISBN 0791450260 (pbk. : alk. paper)
0791450252 (alk. paper)
Imprint Albany : State University of New York Press, c2001.
Language English
Description xx, 301 p. ; 23 cm.
Call Number GV706.2 .M53 2001
Dewey Decimal Classification 306.4/83/0973
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Andrews, David L., 1962-
Series SUNY series on sport, culture, and social relations
Record Appears in On-Campus Resources > Books
All Resources
Foreword : From Paul Robeson to Althea Gibson to Michael Jordan : images of race relations and sport / C. Keith Harrison
Introduction : Michael Jordan matters / David L. Andrews
Representing Michael / Norman K. Denzin
Michael Jordan and his uniform number / Edward G. Armstrong
The sports spectacle, Michael Jordan, and Nike : unholy alliance? / Douglas Kellner
Nike's America / America's Michael Jordan / C.L. Cole
The fact(s) of Michael Jordan's blackness : excavating a floating racial signifier / David L. Andrews
Safe sex symbol? : Michael Jordan and the politics of representation / Mary G. McDonald
The global Jordanscape / Ben Carrington ... [et al.]
Michael Jordan, sneaker commercials, and Canadian youth cultures / Brian Wilson, Robert Sparks
Be like Mike? : Michael Jordan and the pedagogy of desire / Michael Eric Dyson
Just do it : what Michael Jordan has to teach us / Michael Hoechsmann.

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