@article{251054,
      note = {Includes bibliographical references and index.},
      author = {Blattberg, Robert C., and Getz, Gary, and Thomas,  Jacquelyn S.,},
      url = {http://library.usi.edu/record/251054},
      title = {Customer equity : building and managing relationships as  valuable assets /},
      publisher = {Harvard Business School Press,},
      recid = {251054},
      pages = {xix, 228 p. :},
      address = {Boston, Mass. :},
      year = {2001},
}