TY  - BOOK
T1  - Customer equity :building and managing relationships as valuable assets /
DA  - c2001.
CY  - Boston, Mass. :
AU  - Blattberg, Robert C.,
AU  - Getz, Gary,
AU  - Thomas, Jacquelyn S.,
CN  - HF5415.55
CN  - HF5415.55
PB  - Harvard Business School Press,
PP  - Boston, Mass. :
PY  - c2001.
N1  - Includes bibliographical references and index.
ID  - 251054
KW  - Relationship marketing.
KW  - Customer services
KW  - Customer relations.
KW  - Customer loyalty.
SN  - 0875847641 (alk. paper)
TI  - Customer equity :building and managing relationships as valuable assets /
ER  -