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000251054 010__ $$a   00069709
000251054 015__ $$aGBA1-Y0340
000251054 019__ $$a47270159
000251054 020__ $$a0875847641 (alk. paper)
000251054 035__ $$a(OCoLC)ocm45639122
000251054 035__ $$a251054
000251054 040__ $$aDLC$$cDLC$$dUKM$$dC#P
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000251054 049__ $$aISEA
000251054 05000 $$aHF5415.55$$b.B585 2001
000251054 08200 $$a658.8/12$$221
000251054 1001_ $$aBlattberg, Robert C.,$$d1942-
000251054 24510 $$aCustomer equity :$$bbuilding and managing relationships as valuable assets /$$cRobert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
000251054 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2001.
000251054 300__ $$axix, 228 p. :$$bill. ;$$c25 cm.
000251054 500__ $$aIncludes bibliographical references and index.
000251054 650_0 $$aRelationship marketing.
000251054 650_0 $$aCustomer services$$xMarketing.
000251054 650_0 $$aCustomer relations.
000251054 650_0 $$aCustomer loyalty.
000251054 7001_ $$aGetz, Gary,$$d1955-
000251054 7001_ $$aThomas, Jacquelyn S.,$$d1969-
000251054 85200 $$bgen$$hHF5415.55$$i.B585$$i2001
000251054 909CO $$ooai:library.usi.edu:251054$$pGLOBAL_SET
000251054 980__ $$aBIB
000251054 980__ $$aBOOK
000251054 994__ $$aE0$$bISE