@article{251069,
      recid = {251069},
      author = {Kotler, Philip. and Jain, D. and Suvit Maesincee,},
      title = {Marketing moves : a new approach to profits, growth, and  renewal /},
      publisher = {Harvard Business School Press,},
      address = {Boston, Mass. :},
      pages = {xii, 193 p. :},
      year = {2002},
      url = {http://library.usi.edu/record/251069},
}