TY - BOOK T1 - Marketing moves :a new approach to profits, growth, and renewal / DA - c2002. CY - Boston, Mass. : AU - Kotler, Philip. AU - Jain, D. AU - Suvit Maesincee, CN - HF5415 CN - HF5415 PB - Harvard Business School Press, PP - Boston, Mass. : PY - c2002. ID - 251069 KW - Marketing. KW - Telemarketing. KW - Marketing SN - 1578516005 (alk. paper) TI - Marketing moves :a new approach to profits, growth, and renewal / ER -