TY  - BOOK
AU  - Dowling, Grahame R.
CN  - HD59.2
CN  - HD59.2
CY  - Oxford ;
CY  - New York :
DA  - 2001.
ID  - 251293
KW  - Corporate image.
KW  - Corporations
KW  - Brand name products
PB  - Oxford University Press,
PP  - Oxford ;
PP  - New York :
PY  - 2001.
SN  - 0199241635
T1  - Creating corporate reputations :identity, image, and performance /
TI  - Creating corporate reputations :identity, image, and performance /
ER  -