Qualitative methods for marketplace research /: Shay Sayre.

Qualitative methods for marketplace research / Shay Sayre.

Sayre, Shay.

2001

HF5415.2 .S29 2001 (Mapit)

Available at General Collection

Formats

Title

Qualitative methods for marketplace research / Shay Sayre.

Author

ISBN

0761922695 (alk. paper)
0761922709 (pbk.)

Published

Thousand Oaks, Calif. : Sage, [2001]

Copyright

Language

English

Description

xv, 255 pages : illustrations ; 24 cm

Call Number

HF5415.2 .S29 2001

Dewey Decimal Classification

658.8/3

Bibliography, etc. Note

Includes bibliographical references (p. 241-247) and index.

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