Gonzo marketing : winning through worst practices / Christopher Locke.
2001
HF5415.1265 .L63 2001 (Mapit)
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Details
Title
Gonzo marketing : winning through worst practices / Christopher Locke.
Author
ISBN
0738204080
Published
Cambridge, MA : Perseus Pub., [2001]
Copyright
©2001
Language
English
Description
x, 240 pages ; 24 cm
Call Number
HF5415.1265 .L63 2001
Note
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Bibliography, etc. Note
Includes bibliographical references and index.
Audience
1120L Lexile
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