TY - BOOK T1 - Latinos, Inc. :the marketing and making of a people / DA - c2001. CY - Berkeley, CA : AU - Dávila, Arlene M., CN - HF5415.33.U6 CN - HF5415.33.U6 PB - University of California Press, PP - Berkeley, CA : PY - c2001. ID - 253614 KW - Hispanic American consumers. KW - Market segmentation KW - Hispanic Americans SN - 0520227247 (pbk. : alk. paper) SN - 0520226690 (alk. paper) TI - Latinos, Inc. :the marketing and making of a people / ER -