@article{253806,
      author = {Wind, Yoram. and Mahajan, Vijay. and Gunther, Robert E.,},
      url = {http://library.usi.edu/record/253806},
      title = {Convergence marketing : strategies for reaching the new  hybrid consumer /},
      publisher = {Financial Times Prentice Hall,},
      recid = {253806},
      pages = {xxviii, 336 p. :},
      address = {Upper Saddle River, NJ :},
      year = {2002},
}