TY  - BOOK
T1  - Convergence marketing :strategies for reaching the new hybrid consumer /
DA  - c2002.
CY  - Upper Saddle River, NJ :
AU  - Wind, Yoram.
AU  - Mahajan, Vijay.
AU  - Gunther, Robert E.,
CN  - HF5415.1265
CN  - HF5415.1265
PB  - Financial Times Prentice Hall,
PP  - Upper Saddle River, NJ :
PY  - c2002.
ID  - 253806
KW  - Internet marketing.
KW  - Marketing.
KW  - Consumer behavior.
KW  - Communication in marketing.
SN  - 0130650757
TI  - Convergence marketing :strategies for reaching the new hybrid consumer /
ER  -