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000253806 020__ $$a0130650757
000253806 035__ $$a(OCoLC)ocm48935568
000253806 035__ $$a253806
000253806 040__ $$aEXW$$cEXW
000253806 049__ $$aISEA
000253806 090__ $$aHF5415.1265$$b.W557 2002b
000253806 1001_ $$aWind, Yoram.
000253806 24510 $$aConvergence marketing :$$bstrategies for reaching the new hybrid consumer /$$cYoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
000253806 260__ $$aUpper Saddle River, NJ :$$bFinancial Times Prentice Hall,$$cc2002.
000253806 300__ $$axxviii, 336 p. :$$bill. ;$$c24 cm.
000253806 504__ $$aIncludes bibliographic references and index.
000253806 506__ $$aAccess (to electronic version) restricted to authorized users.
000253806 650_0 $$aInternet marketing.
000253806 650_0 $$aMarketing.
000253806 650_0 $$aConsumer behavior.
000253806 650_0 $$aCommunication in marketing.
000253806 7001_ $$aMahajan, Vijay.
000253806 7001_ $$aGunther, Robert E.,$$d1960-
000253806 85200 $$bgen$$hHF5415.1265$$i.W557$$i2002b
000253806 909CO $$ooai:library.usi.edu:253806$$pGLOBAL_SET
000253806 980__ $$aBIB
000253806 980__ $$aBOOK