Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
2002
HF5415.1265 .W557 2002b (Mapit)
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Details
Title
Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Author
Wind, Yoram.
ISBN
0130650757
Publication Details
Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.
Language
English
Description
xxviii, 336 p. : ill. ; 24 cm.
Call Number
HF5415.1265 .W557 2002b
Bibliography, etc. Note
Includes bibliographic references and index.
Access Note
Access (to electronic version) restricted to authorized users.
Added Author
Mahajan, Vijay.
Gunther, Robert E., 1960-
Gunther, Robert E., 1960-
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