Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
2002
HF5415.1265 .W557 2002b (Mapit)
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Details
Title
Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Author
ISBN
0130650757
Published
Upper Saddle River, NJ : Financial Times Prentice Hall, [2002]
Copyright
©2002
Language
English
Description
xxviii, 336 pages : illustrations ; 24 cm
Call Number
HF5415.1265 .W557 2002b
Bibliography, etc. Note
Includes bibliographic references and index.
Access Note
Access (to electronic version) restricted to authorized users.
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