Preference pollution : how markets create the desires we dislike / David George.

Chapter 1. Introduction
Chapter 2. Freedom to choose
Chapter 3. Market failure in the shaping of tastes
Chapter 4. Fortifications, extensions, clarifications
Chapter 5. Market failure or human imperfection?
Chapter 6. The critic's retreat
Chapter 7. Sexual choices: the first order's rise and the second order's fall
Chapter 8. Risk taking: the rise of the gambler
Chapter 9. The surge of consumer credit
Chapter 10. Conclusion.