@article{253814,
      note = {Includes index.},
      author = {Batten, Frank, and Cruikshank, Jeffrey L.},
      url = {http://library.usi.edu/record/253814},
      title = {The Weather Channel : the improbable rise of a media  phenomenon /},
      publisher = {Harvard Business School Press,},
      recid = {253814},
      pages = {xi, 276 p., [16] p. of plates :},
      address = {Boston :},
      year = {2002},
}