TY - BOOK AU - Batten, Frank, AU - Cruikshank, Jeffrey L. CN - QC877.5 CN - QC877.5 CY - Boston : DA - c2002. ID - 253814 KW - Television weathercasting N1 - Includes index. PB - Harvard Business School Press, PP - Boston : PY - c2002. SN - 1578515599 (alk. paper) SN - 1578515998 T1 - The Weather Channel :the improbable rise of a media phenomenon / TI - The Weather Channel :the improbable rise of a media phenomenon / ER -