@article{254207,
      author = {Gobé, Marc.},
      url = {http://library.usi.edu/record/254207},
      title = {Emotional branding ; the new paradigm for connecting  brands to people /},
      publisher = {Allworth Press,},
      recid = {254207},
      pages = {xxxii, 319 p. :},
      address = {New York :},
      year = {2001},
}