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000254207 05000 $$aHD69.B7$$b.G62 2001
000254207 08200 $$a658.8/27$$221
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000254207 1001_ $$aGobé, Marc.
000254207 24510 $$aEmotional branding ;$$bthe new paradigm for connecting brands to people /$$cby Marc Gobé.
000254207 260__ $$aNew York :$$bAllworth Press,$$cc2001.
000254207 300__ $$axxxii, 319 p. :$$bill. ;$$c24 cm.
000254207 504__ $$aIncludes bibliographical references (p. 307-312) and index.
000254207 650_0 $$aBrand name products.
000254207 650_0 $$aBrand name products$$xMarketing.
000254207 650_0 $$aConsumers' preferences.
000254207 650_0 $$aMotivation research (Marketing)
000254207 85200 $$bgen$$hHD69.B7$$i.G62$$i2001
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000254207 980__ $$aBIB
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