@article{254618, recid = {254618}, author = {Beck-Burridge, Martin. and Walton, Jeremy,}, title = {Sports sponsorship and brand development : the Subaru and Jaguar stories /}, publisher = {Palgrave,}, address = {New York :}, pages = {vi, 178 p., [16] p. of plates :}, year = {2001}, url = {http://library.usi.edu/record/254618}, }