@article{254626,
      author = {Meyers, Herbert M. and Gerstman, Richard.},
      url = {http://library.usi.edu/record/254626},
      title = {Branding @ the digital age /},
      publisher = {Palgrave,},
      recid = {254626},
      pages = {xii, 178 p. :},
      address = {New York :},
      year = {2002},
}