TY - BOOK T1 - Branding @ the digital age / DA - 2002. CY - New York : AU - Meyers, Herbert M. AU - Gerstman, Richard. CN - HF5415.1265 CN - HF5415.1265 PB - Palgrave, PP - New York : PY - 2002. ID - 254626 KW - Internet marketing. KW - Brand name products. SN - 033394769X TI - Branding @ the digital age / ER -