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Adventures in misplaced marketing / Herbert Jack Rotfeld.
Rotfeld, Herbert Jack, 1950-
2001
HF5415 .R635 2001 (
Mapit
)
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Title
Adventures in misplaced marketing / Herbert Jack Rotfeld.
Author
Rotfeld, Herbert Jack, 1950-
ISBN
1567203523 (alk. paper)
Published
Westport, Conn. : Quorum Books, 2001.
Language
English
Description
xii, 233 pages ; 25 cm
Call Number
HF5415 .R635 2001
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
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Marketing.
Consumer behavior.
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