TY  - BOOK
T1  - A short course in international marketing blunders :mistakes made by companies that should have known better /
DA  - c2002.
CY  - Novato, Calif. :
AU  - White, Michael,
CN  - HF1416
CN  - HF1416
PB  - World Trade Press,
PP  - Novato, Calif. :
PY  - c2002.
ID  - 255801
KW  - Export marketing.
KW  - International business enterprises
KW  - Business failures.
SN  - 1885073607
TI  - A short course in international marketing blunders :mistakes made by companies that should have known better /
ER  -