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000255801 05000 $$aHF1416$$b.W48 2002
000255801 08200 $$a658.8/48$$221
000255801 1001_ $$aWhite, Michael,$$d1951-
000255801 24512 $$aA short course in international marketing blunders :$$bmistakes made by companies that should have known better /$$cMichael White.
000255801 24630 $$aInternational marketing blunders
000255801 260__ $$aNovato, Calif. :$$bWorld Trade Press,$$cc2002.
000255801 300__ $$ax, 182 p. ;$$c26 cm.
000255801 440_4 $$aThe Short course in international trade series
000255801 504__ $$aIncludes bibliographical references (p. 181-182).
000255801 650_0 $$aExport marketing.
000255801 650_0 $$aInternational business enterprises$$xManagement.
000255801 650_0 $$aBusiness failures.
000255801 85200 $$bgen$$hHF1416$$i.W48$$i2002
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