The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.
1999
JK2281 .N484 1999 (Mapit)
Available at General Collection
Items
Details
Title
The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.
Author
Newman, Bruce I.
ISBN
0761909591 (pbk. : alk. paper)
0761909583 (alk. paper)
0761909583 (alk. paper)
Publication Details
Thousand Oaks : Sage Publications, c1999.
Language
English
Description
xviii, 166 p. ; 23 cm.
Call Number
JK2281 .N484 1999
Dewey Decimal Classification
324.7/2/0973
Bibliography, etc. Note
Includes bibliographical references (p. 147-153) and indexes.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
The impact of marketing on democracy
From party politics to mass marketing
The ABC's of marketing
The information highway
Strategy
The art of crafting an image
The permanent campaign
The solution.
From party politics to mass marketing
The ABC's of marketing
The information highway
Strategy
The art of crafting an image
The permanent campaign
The solution.