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1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber
2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman
3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr
4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney
5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson
6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik
7. How issue ads have reshaped American politics / Darrell M. West
8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.
2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman
3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr
4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney
5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson
6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik
7. How issue ads have reshaped American politics / Darrell M. West
8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.