Research paradigms, television, and social behavior : the complexities of studying a complex medium / Gordon L. Berry
Television research : past problems and present issues / George Comstock
Major paradigms and issues in television research : fields of dreams, world of realities / Edward L. Palmer
Designing experiments on television and social behavior : developmental perspectives / L. Monique Ward, Patricia M. Greenfield
Quasi-experimental research on television and behavior : natural and field experiments / Tannis M. MacBeth
Class, communication, and the black self : a theory outline / Richard L. Allen
Qualitative approaches to the study of the media : theory and methods of Hermeneutic empiricism / James A. Anderson
Taking the interpretive turn : qualitative research of television and other electronic media / Thomas R. Lindlof and Timothy P. Meyer
The analysis of television content / Carolyn A. Stroman and Kenneth E. Jones
Intersection of instructional television and computer-assisted instruction : implications for research paradigms / Kevin A. Clark
Barney & friends as entertainment and education : evaluating the quality and effectiveness of a television series for preschool children / Jerome L. Singer and Dorothy G. Singer
Studying television violence : a research agenda for the 21st century / John P. Murray
Research paradigms, television, and social behavior : a scientist's contribution to initiating social change / Joy Keiko Asamen.