Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
2002
HF5429.235.U5 B57 2002 (Mapit)
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Details
Title
Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
Author
Birkeland, Peter M.
ISBN
0226051900 (alk. paper)
Publication Details
Chicago : University of Chicago Press, c2002.
Language
English
Description
x, 186 p. ; 21 cm.
Call Number
HF5429.235.U5 B57 2002
Dewey Decimal Classification
658.8/708
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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Table of Contents
Franchise fundamentals
King Cleaners
Sign Masters
Star Muffler
Social profile of franchisees
Networks, alliances, and survival
Franchisor uncertainties
Control.
King Cleaners
Sign Masters
Star Muffler
Social profile of franchisees
Networks, alliances, and survival
Franchisor uncertainties
Control.