@article{258140,
      author = {Tellis, Gerard J., and Golder, Peter N.},
      url = {http://library.usi.edu/record/258140},
      title = {Will & vision : how latecomers grow to dominate  markets /},
      publisher = {McGraw-Hill,},
      recid = {258140},
      pages = {xv, 340 p. :},
      address = {New York :},
      year = {2002},
}