TY  - BOOK
T1  - Will & vision :how latecomers grow to dominate markets /
DA  - c2002.
CY  - New York :
AU  - Tellis, Gerard J.,
AU  - Golder, Peter N.
CN  - HF5415.1
CN  - HF5415.1
PB  - McGraw-Hill,
PP  - New York :
PY  - c2002.
ID  - 258140
KW  - Marketing
KW  - Brand name products
SN  - 007137549X (alk. paper)
TI  - Will & vision :how latecomers grow to dominate markets /
ER  -