TY - BOOK T1 - Momentum :how companies become unstoppable market forces / CY - Boston : AU - Ricci, Ron. AU - Volkmann, John. CN - HF5415 CN - HF5415 PB - Harvard Business School Press, c2003. PP - Boston : ID - 258396 KW - Marketing KW - Internet marketing. KW - Brand name products KW - Strategic planning. SN - 157851522X (alk. paper) TI - Momentum :how companies become unstoppable market forces / ER -