000258396 000__ 01145cam\a22003254a\45e0
000258396 001__ 258396
000258396 005__ 20210513100251.0
000258396 008__ 020514s2003\\\\maua\\\\\b\\\\001\0\eng\\
000258396 010__ $$a  2002007487
000258396 015__ $$aGBA2-V4314
000258396 020__ $$a157851522X (alk. paper)
000258396 035__ $$a(OCoLC)ocm49799646
000258396 035__ $$a258396
000258396 040__ $$aDLC$$cDLC$$dUKM$$dC#P
000258396 042__ $$apcc
000258396 049__ $$aISEA
000258396 05000 $$aHF5415$$b.R5416 2003
000258396 08200 $$a658.8/27$$221
000258396 1001_ $$aRicci, Ron.
000258396 24510 $$aMomentum :$$bhow companies become unstoppable market forces /$$cRon Ricci, John Volkmann.
000258396 260__ $$aBoston :$$bHarvard Business School Press, c2003.
000258396 300__ $$axi, 206 p. :$$bill. ;$$c22 cm.
000258396 504__ $$aIncludes bibliographical references (p. 189-192) and index.
000258396 5050_ $$aWhy momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum, the dot-com bust, and Enronitis.
000258396 650_0 $$aMarketing$$xTechnological innovations.
000258396 650_0 $$aInternet marketing.
000258396 650_0 $$aBrand name products$$xMarketing.
000258396 650_0 $$aStrategic planning.
000258396 7001_ $$aVolkmann, John.
000258396 85200 $$bgen$$hHF5415$$i.R5416$$i2003
000258396 909CO $$ooai:library.usi.edu:258396$$pGLOBAL_SET
000258396 980__ $$aBIB
000258396 980__ $$aBOOK
000258396 994__ $$aE0$$bISE