@article{258405,
      note = {Includes index.},
      author = {Tréguer, Jean-Paul.},
      url = {http://library.usi.edu/record/258405},
      title = {50+ marketing : marketing, communicating and selling to  the over 50s generations /},
      publisher = {Palgrave,},
      recid = {258405},
      pages = {xx, 172 p. :},
      address = {New York :},
      year = {2002},
}